Instagram

Take Your Instagram Marketing to New Heights Using Data Analysis

Take Your Instagram Marketing to New Heights Using Data Analysis

Data analysis for your social media accounts can provide lots of valuable information. Which tactics are working? Which ones need some attention?

Taking a step back from creating the content to determine the effectiveness of your marketing is a valuable exercise.

The majority of social media platforms provide some sort of analysis tools for business users. However, Instagram does not. (For the record, I am fine with Instagram not catering to marketers, but I covered that here.)

How Can I Collect Instagram Data for Analysis?

Luckily there’s no need to make a cumbersome daily spreadsheet to record your own data.

Pinterest + Instagram = the Perfect Visual Marketing Couple

Pinterest + Instagram = the Perfect Visual Marketing Couple

Pinterest and Instagram make a great marketing team. If you’ve been thinking about diving into creating visual content, using Pinterest and Instagram together is a great place to start.

Pinterest and Instagram Complement Each Other

Pinterest and Instagram go together like peanut butter and jelly. Pinterest is the mac to Instagram’s cheese. Using these two platforms together make a lot of sense.

Where Pinterest is weak for marketing, Instagram is strong. And vice versa.

How to Get Your Instagram Marketing on the Right Track

How to Get Your Instagram Marketing on the Right Track

It seems like all over the web these days we see tips and tricks for marketing on Instagram. 

I've read articles about posting on specific days and times. Seen recommendations about the color ranges that should be involved for more likes. Heard studies claiming photos with faces in have more engagement.

The thing is, Instagram marketing is really more art than science.

In fact, I've found:

The best way to market on Instagram is to not market on Instagram.

The Path to Saving Time Marketing on Instagram

The Path to Saving Time Marketing on Instagram

Have you ever gone to Instagram to post a photo and by the time you tear your eyes away from the incredible images you see there it’s an hour later? Yeah, me, too.

Instagram can be a very effective marketing platform. But if you don’t manage your posting and interacting tasks well, it can also eat away precious time.

Making effective and engaging content to use for Instagram marketing requires and investment of time and resources. 

Here are three of my favorite tools to get you on the right path to efficient Instagram marketing.